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I think there's some of both. People are used to facebook, but I also think it's easier to do some things, just not easy to do anything *well*. Even just things like, facebook has a box right on the home screen to make a new post, some people may not even know which link on DW to click to do that, or FB is proactive at showing you people you might know, and choosing what to show in your feed -- if you've never used a computer before, that "it just happens" might be easier than having to choose.

I think this might (pure speculation) be the case with accessibility too: if you have some very specific need (eg. a screen reader), anything-other-than-facebook is probably better. But if you have an extremely limited amount of attention to spare, just going with facebook might be easy, and signing up to a new website might be a giant hurdle.

I probably ought to sign up for Ello so that I'm established there and can get a decent username in case it takes off.

I wouldn't bother now. I did, because I wanted to support _any_ FB-alternative just in case. But if I haven't heard anyone saying anything more positive about it since a couple of weeks ago, I doubt it'll go anywhere.