Livre d'Or

I look at it as, my choices won't in general make much of a difference to the world[*], but picking the crapper choice because it's easy and everyone else is doing it and oh it doesn't make any difference anyway *can't* change the world. And we know things can change, and it's not all high-profile stuff, some of it is just a trickle of people gradually making the same change until that's the new default.

Relatedly I get very annoyed at some people's[**] tendency to hold organisations who attempt to do good things to higher standards, such that they'd rather have an organisation that isn't making the effort at all than one that's 90% succeeding and 10% failing because it's all somehow the same to them. I don't understand this at all.

[*] With the exception of supporting e.g. small shops or endeavours that I approve of, which may well cause the thing in question to keep on existing a bit longer.
[**] Sorry, not trying to be passive-aggressively finger-pointy; I can't think of any good examples at the moment.