Livre d'Or

such that they'd rather have an organisation that isn't making the effort at all than one that's 90% succeeding and 10% failing because it's all somehow the same to them.

This is so frustrating. One factor is that the more ethical a business or org is, the more likely they are to make all their accounting transparent and public, so it's easier to spot when things are inefficient, or when projects don't have the desired outcome.